That's Why We Do What We Do

After the Airstrip demo of Sense4Baby, a maternal-fetal monitoring system, Jeff Williams walked back on stage to discuss new Apple Watch styles. Before he continued he complimented the previous presenter and took a moment to say something heartfelt and seemingly unscripted: "That's why we do what we do. That's why we do what we do."

The fact that he said it twice sticks out in my mind. Even amidst one of the largest crowds in recent Apple event history Williams took a moment to ruminate on what he saw and consider its impact on the world and what it means about Apple.

We would all do well to consider why we do what we do more often. How does our work connect to people's welfare, and what does it mean about the person or place we work for? These are the moments we need to pause and think about, even at unexpected moments like this one.